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How we read what we read
Creativity is certainly one of the most important factors for the successful layout of magazines and brochures. But to ensure that publications remain relevant and successful, designers and editors should take into account psychological reading research and modern design principles.
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What to check for in ad print files
Unfortunately advertisers do not always deliver print-ready files, which can lead to delays or additional production costs. Common problems with print files include, too low a resolution, incorrect file formats and missing fonts or images. Here is how to handle the most common mistakes.
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Why your clients should invest in print
While it is true that many businesses have shifted towards digital marketing strategies, there are still several benefits to producing a physical media - image brochures in particular - that should not be overlooked.
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Image brochures - optimal planning and implementation right from the start
Image brochures offer the opportunity to present yourself in the best possible way and appeal to the target group. With a well thought-out concept and good planning it becomes a success
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Imposition and printing sheets
Optimal distribution of pages on printed sheets means fewer work steps and less waste in the printing process. This is why a brochure with more pages can actually be more cost-effective in the end than one with fewer pages
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Prepare your project for print
Before sending print data to the print shop, a few important points should be checked again as a precautionary measure
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How to calculate a deal
Calculating contracts is a total nightmare. As a design shop or as a freelancer there are essentially three ways to charge a customer - time and materials, flat fee, or something inbetween
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Assign a task to team members
Every message you write can be turned into a task assigned to a particular team member. The advantage of working with tasks are twofold. Tasks get highlighted with a red tag in any list of messages so you can see at a glance everything there is to do
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Make your customers happy with beautiful flat plans
When we receive a new design project from a client, the first thing we do is create a page plan for their project. Even if a client has pre-planned the structure of the project themselves, it seems that our page plan gives them much more clarity and certainty for their own project.
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The pageplanr editorial wall
Many editorial offices still have walls paved with printouts of the layouts of current productions. Because it is important not only to look at single pages or double pages, but also to see the flow of all pages of a print object next to each other in order to get a feeling for the flow through the whole object
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Show off with a nice slide show
The pageplanr flat plan gives you a good bird's eye perspective of your project with all relevant informations and the abilty to change any part of your project. But to get a feeling for the rhythm and style of your layout you better use the project preview
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Manage your team
In most of the times print projects get realized by a team. You'll have desingers, photographers, writers work on it as well as illustrators, art directors, and the list goes on. The team then changes over time. People come, people leave, or their role in the team changes
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pageplanr 2.0 is here
The new version has been announced for month now and we had to postpone the release several times. This delay is mainly due to two other tools that we are developing right now which will be excellent companions to pageplanr
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Talking about specific pages
In your messages you can refer to certain pages with a
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Include or exclude a cover into page numbering
Depending on the type of product you are designing, you may want the page numbering to begin with the first page or you may want to exclude the cover from the page numbering
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Stay on top of your tasks
Every pageplanr message with a colon in it is a task. Tasks get a special treatment as they are shown in the page list alongside their corresponding pages and they get highlighted with a red tag or a green check mark (when the task is done)